Customers: 4 calls and 7 notes say the same thing.

Complaints up 60% in two weeks

• Call · Interview · Maya: I gave up at the integrations screen. I just wanted to see my project.
• Call · Customer call · Sep 18: We needed our Slack admin before we could even start.
• Ticket · #4127: Can’t finish setup without admin access
• Ticket · #4133: Skipped setup, now the workspace is empty
• Feedback · 7 related notes: Onboarding takes too long

Competitors: 3 of 6 ask for integrations later.

3 competitors with shorter onboarding

• Competitor A: 3-step setup. Integrations after the first project.
• Competitor B: Starts with sample data. Connect tools later.
• Competitor C: One screen to first value.

Market: buyers judge a tool in the first session.

• Market note: Self-serve trials are decided in the first session.
• Market note: Teams expect value before setup.
• Analyst note · from Analytics: Activation −8% since the Aug 12 release

one brief. every source attached.

Onboarding asks too much, too early. New users stall when asked to connect tools before they see value. 3 competitors ask later. 16 pieces of evidence: 4 customer calls, 7 feedback notes, 3 competitors, 2 market notes. Confidence · High. Intercom, Slack, Notion, Google Drive. Sent to Priorities.